Blog
Notes and updates.
Occasional writing on what we are building, thinking about, and learning along the way.
July 15, 2026 · 4 min read
Your stockists still order by spreadsheet. Here is what that costs.
The workbook that runs your wholesale channel is quietly expensive - in re-keyed orders, stale price lists and phone calls that should never happen.
July 8, 2026 · 5 min read
What a trade pricing engine actually has to get right
Per-retailer discounts, size surcharges and VAT sound simple until you compute them a thousand times and expect every total to match to the penny.
June 30, 2026 · 3 min read
White-label, and why it matters for a growing label
Your retailers should feel like they are ordering from you - not from a piece of software with someone else's name on it.