Placing an order
For stockists — browse the collection and build a made-to-order gown in the configurator, priced live.
This guide is for retailers (stockists). When you sign into your label's portal you land on The Collection — the full catalogue at your own trade prices.
Your first sign-in
The very first time you sign in, a short wizard asks you to accept the platform licence and the label's trading terms, and to confirm your shop details. It's a one-off; after that you go straight to the collection. If the licence is updated later you'll be asked to accept the new version once.
Browsing the collection
Every style shows its photography, name and your from price. Styles you've ordered before appear under Order again for quick reordering. Opening a style launches the configurator.
Bride View
Sitting with a bride? Toggle Bride View to hide trade pricing while you browse together, so she sees the gowns without your cost.
Building the order
The configurator is where you make the gown to order:
Order type
Choose a bride order (made for a specific bride) or a sample order (for your shop floor).
Bride & size
Attach a bride and wedding date, then pick a size. Fit Finder turns her bust, waist and hip measurements into a recommended size — including split sizing or made-to-measure where that fits better.
Colour & options
Choose the colour and any made-to-order options — lining, boning, additional fabric, closures and buttons, skirt length (with the exact change specified in inches), special length, and pattern changes with a free-text note for the studio. Some labels also offer a split-style gown — this style's bodice with another style's skirt. The line total updates live as you go.
Delivery
Choose a delivery speed — a lead-time band with any charge shown — or defer to a later week if the wedding is further out. The order carries a realistic estimated delivery date computed from your choice.
Add to order & submit
Add the gown to your order (add more if you like), then submit. You'll get an acknowledgement, and the order appears in My Orders. Coming back later? Place an order on My Orders takes you straight to the collection.
Reference images
You can attach images or PDFs to an order — a sketch, an inspiration photo, a fitting note — and the studio sees them alongside the spec.
Reserving a style before the size is final
Bride's chosen the gown but the size isn't settled — a fitting to come, a dress-size in flux? On a bride order you can choose Size to be confirmed later in the basket instead of Sizes are final. Order with the size you expect, and give a date you'll confirm the final size by.
The studio confirms the order and commits the fabric, but cutting is held until you confirm. When you're ready, open the order in My Orders and press Confirm final sizes — the lines are re-priced at the final size (larger sizes can carry a surcharge), the studio is told, and the factory gets the updated spec.
The cut-off is 8 weeks before the wedding
Final sizes must be confirmed at least eight weeks before the wedding date, so the gown can be cut in time. You'll be reminded from 14 days before your confirmation date, weekly, in the portal and by email.
Fit finder
Enter the bride's bust and waist (hip is optional) and press Recommend size. With all three the portal recommends a size, a split size where the measurements span sizes, or made to measure if she is outside the chart. With bust and waist only it recommends the larger of the two — useful for A-line styles where the skirt size doesn't matter. Made to measure comes as 2 measurements, 3 measurements, or 3 measurements with Calico (a calico toile for a new pattern).
Size and colour are required
A gown can't be added to the order until you've chosen its size and, where the style comes in more than one colour, its colour — the configurator says so under the Add button. "As per sample" in the notes is no longer needed; if the colour you want isn't listed, message the studio before ordering.
Special requests and notes
Each gown has its own Special requests box in the configurator, so a request stays with the gown it's about — on an order with two gowns, each carries its own. You can still read and edit them on the order page before you submit, where there's also a box for notes for the whole order.
The free-text notes you add — special requests, a pattern-change note — go to the studio, not straight to the factory. The studio checks (and, if it's chargeable, prices) anything you've asked for before relaying it, so you may hear back with a question or an updated price.
Sample dresses
Sample orders have their own report: Samples in your portal lists every sample you've ordered or hold, flattened by style, so stocking the shop floor for a new season is one view rather than a trawl through past orders. See Sample dresses.
Borrowing a sample
Need a gown for a bride's try-on, or a box of styles for a trunk show, without buying them? Loans in your portal lets you request the styles and sizes the label holds as loan stock, for a date window of up to 28 days. Choose whether it's a bride try-on (charged per dress) or a designer weekend / trunk show (charged per box), pick the samples and dates, and send the request. The studio approves it, sends the samples, and you'll be reminded a week before they're due back. See Sample loans.
Messages and announcements
- Messages in your portal is your conversation with the studio for anything that isn't about one order — questions about a specific gown go on that order's own thread.
- Announcements from the label — a price change, a new colourway — arrive in your bell and by email.
Prices are confirmed by the studio
The total you see is an estimate from the label's live price list. Orders are subject to confirmation by the studio, who accept them into production.
Next
- Tracking your orders — follow each gown to dispatch
- Your bride book — keep measurements and fittings in one place