Who hears about what, and when — the in-app bell, every email the platform sends, order threads, stockist conversations and announcements.

Labels.io keeps everyone in the loop automatically, so nobody has to report status or chase by email. There are three layers: the in-app bell, emails, and conversations.

The bell

Studio users and retailers each have a notification bell in their header. It carries:

Order progress — confirmed, in production, dispatched (for the stockist who placed the order)
Messages — a new message or amendment request on an order, or in the stockist's conversation with the studio
Announcements — anything the studio sends to every stockist
Loans and sizing — a loan approved or due back, a deferred size to confirm, a loan request or overdue return for the studio
Bespoke quotes — a quote ready or updated, or an acceptance the studio recorded (for the stockist); a new request, an accepted or declined quote, or a withdrawn request (for the studio)

Open the bell to see the feed and mark items read.

Emails

Alongside the in-app feed, the platform emails the right person at the right moment — all in your branding:

Event	Who's emailed
Order submitted	The stockist (acknowledgement) and the studio's new-order alert address(es) — the studio copy carries the full spec and pricing
Bespoke request sent	The stockist (acknowledgement, no price) and the studio's new-order alert address(es) — the studio copy asks you to price it
Bespoke quote sent or updated	The stockist
Bespoke quote accepted or declined, or request withdrawn	The studio's new-order alert address
Order confirmed	The stockist, and the factory (price-masked production spec with a no-login confirm link)
Factory confirms receipt	The studio's notify address
Every stage change	The stockist, and the studio's notify address
Order cancelled	The stockist
Invoice sent	The stockist
At-risk orders (daily digest)	The studio's notify address
Stockist invited	The stockist — the welcome email with their set-password link
New stockist enquiry	The studio's notify address
Stockist message / studio reply	The studio's notify address / the stockist's contact email
Announcement	Every stockist's shop address
Deferred order — size reminder / size confirmed	The stockist / the studio's notify address
Loan requested / approved / due back	The studio's notify address / the stockist / the stockist
Licence agreement updated	Stockists on an older version, when you choose to notify them

Email recipients are set under Studio → Settings — see Portal settings. Any address left blank simply turns that email off; in-app notifications always work.

Every email arrives from "Your Brand via Labels.io", carries your logo and your contact details in the footer, and has its Reply-To set to your studio's order-notification address — so when a stockist hits reply, the answer lands with you.

Studio → Notifications

Each email above is a notification type with its own switch. Under Studio → Notifications you can turn any of them off, edit the wording of the templatable ones (the welcome email, for instance — keep the {{link}} placeholder), reset a template to the default, and read the send log: every email the platform sent or suppressed, with its recipient and outcome. System-generated notifications, such as the factory spec, have fixed wording.

The {{amount}} placeholder

Order emails can print the total two ways: {{total}} is the bare number (1861.64) and {{amount}} is the ready-made figure with its currency symbol and VAT wording — £1,861.64 inc VAT, or $1,284.00 no UK VAT for a stockist on the US-dollar price list. The default order-received template uses {{amount}}. If you edited that template earlier and it still reads £{{total}}, change it to {{amount}} by hand before your first dollar order — a template is never rewritten for you.

Order messages & amendments

Every order carries a message thread between the stockist and the studio, so conversations about a gown live with the order rather than scattered across email. The factory never sees the thread.

A retailer can also raise an amendment request within 7 days of submitting — it flags the order in the studio queue until the studio acts on it (confirms, amends or replies), so a requested change can't slip through unseen. Amending the order from the studio clears the request.

Messages

For everything that isn't about one order — a question about terms, a stock enquiry, a chat about next season — each stockist has a single conversation with your studio:

Stockists write from Messages in their portal.
The studio sees every conversation under Studio → Messages; the sidebar badge counts conversations awaiting your reply. Open one to read and answer, and mark it resolved when it's done (or reopen it later). Start a new conversation from Messages or from a stockist's record.

Both sides are emailed as well as notified in-app — a stockist's message goes to your studio's notify address (support_message_studio), and your reply to the stockist's contact email (support_message_stockist).

Announcements

To tell every stockist the same thing at once — a price increase from a set date, a spec change, a new colourway — use Studio → Announcements. It lands in every stockist login's bell and in each shop's inbox (notification broadcast). See Announcements.

Order statuses — every stage and who moves it
Tracking your orders — the stockist's view
Sample loans — the loan reminders in detail
Bespoke orders — the quote steps and their emails
Portal settings — the notify address behind the Reply-To

Notifications & messages